We worked together to craft a brand that was captures the magic of those previous new moments with your baby but also captures the sensitivity around having products that may be in remembrance of a tragic passing of a wee one also.

We utilised the symbols of the moon and stars created in a mobile motif to show the nature of the brand as products for small babies as well as momentos for those little angels as well.

I always ensure we have a thorough onboarding process and personal chat via zoom so that I understand all the elements of your business plan and where you want to take it. In this case a year or so after we created the branding, Stephanie came back to me to design a garment range which we developed in keeping with the logo style for brand awareness and identity.