Why is a branding identity so much more valuable than just a logo design?
Your brand has seconds to make a lasting impression—make sure your logo grabs attention fast.
A great logo captures attention instantly with bold simplicity, clear messaging, and a memorable design that sticks.
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Colour, shape, and typography are the key elements that make a logo stand out— colours evoke emotion, distinct shapes create recognition, and clean typography ensures clarity.
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At Case In Point (CIP) Design, we have developed a brand package that streamlines your marketing by providing consistent, ready-to-use visuals and messaging that build recognition and trust across all platforms.
Comprehensive Branding
Along with your logo, branding guidelines like color palettes, fonts, icons, and graphic patterns create a cohesive visual identity, ensuring consistency across all marketing materials.
Our comprehensive approach makes your brand genuine, memorable, and impactful. Explore our projects to see how we've helped businesses stand out.
The branding identity process & what you get...
01
​Discovery & Research
We start by understanding and researching your business, industry, and target audience. This helps us create a logo that truly represents your brand.
02
Concept Development
Based on our research, we develop several logo concepts. Each concept reflects your brand’s values and aesthetics, we then present this in a PDF with a video.
03
Refinement,
& Fine-tuning
We work with you to refine the chosen concept, providing feedback guidance to ensure it meets your expectations and stands out in the crowded market.
04
Brand Identity & Guidelines
Once the logo is finalised, we provide all the necessary files and guidelines for its use across various platforms and materials. See below example.
Brand Guidelines Example:
Here's a recent project we completed for The Oculists in Bundaberg Australia. It demonstrates the clear guidelines a brand identity creates so that you can keep your branding consistent and build the key triad of marketing 'know, like and trust' with your audience/customers.