SEO is never a set and forget service, and it comes with a wide range of strategies to achieve results. CIP Design studio can offer you a website audit, and following this a tailored SEO optimisation package. We comprehensively restructure, and implement keyword phrases to optimise your site functioning and SEO performance however you will need to create an on-going plan and look at the myriad of tools and strategies to maintain your ranking position.
How we improve your SEO on Wix involves optimising multiple aspects of your website, from technical settings to content and user experience. Here’s a comprehensive guide tailored for 2025
Leverage Wix's Built-In SEO Tools
Wix offers robust SEO features like the Wix SEO Wiz, which guides you through creating a personalised SEO plan. We use this tool to ensure you’re meeting fundamental SEO requirements while also researching your industry and canvassing your target demographic to ensure this tool is applied effectively.
Optimise for Core Web Vitals
Page Speed: we ensure your images are lightweight (smaller) and minimise JavaScript. Wix automatically optimises for performance, but we adjust and revise your site design by testing it on tools like Google PageSpeed Insights.
Mobile-First Design: Wix sites are responsive by default, but we double-check your mobile site layout for usability and load times. the layout and readability of your mobile site is often an overlooked element of DIY or template made Wix websites. The layout changes on the moble app everytime you adjust the desktop design.
Keyword Research and Usage
We use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify the keywords your audience is searching for and implement them into your site and optimise page titles, meta descriptions, and headings with target keywords, ensuring they are naturally integrated.
High-Quality Content
We create and publish blog posts, guides, and articles that answer your audience's questions.
This helps focus on creating long-form, evergreen content and we update older posts to keep them relevant. We use structured data to make content eligible for rich snippets (e.g., FAQ, How-To schema).
On-Page SEO Best Practices
Custom URLs: We ensure your URLs are short, descriptive, and include keywords.
Meta Tags: We write compelling meta descriptions and titles for each page.
Headings: We use H1 for titles and H2/H3 for subsections.
Alt Text: We add alt text to all images to improve accessibility and keyword relevance.
Build High-Quality Backlinks
Although one of the more tricky SEO techniciques, we work with you to discuss the option of partnering with complementary businesses or bloggers to get backlinks.
We suggest you guest post on relevant websites and share your content on social media and brainstorm this with you. We suggest you submit your site to local directories if you’re targeting a local audience.
Enhance User Experience (UX)
Intuitive Navigation: We implement clean and clear design to ensure users can find what they’re looking for within a few clicks.
Internal Linking: We connect related pages to keep visitors exploring your site.
Call-to-Actions (CTAs): We include clear and engaging CTAs to guide user actions.
Use Wix Apps
We install apps like Site Booster to improve your local SEO or Visitor Analytics to track user behaviour and improve your website accordingly.
Technical SEO
XML Sitemap: We ensure your site’s XML sitemap is up to date and submitted to Google Search Console.
Robots.txt: We review your robots.txt file to ensure it’s not blocking important pages.
SSL Certificate: Wix provides free HTTPS for all sites; ensure it’s active to boost trustworthiness.
Local SEO
We work with you to help you setup your Google Business Profile and connect it with your site.
It is important you include NAP (Name, Address, Phone Number) consistency across your website and listings. We then add location-specific keywords to your content.
Monitor Performance
Following working with us on your SEO we suggest you use Google Analytics 4 (GA4) and Google Search Console to track traffic, bounce rates, and keyword rankings.
It is important to regularly review Wix’s built-in analytics dashboard for insights this helps you generate your ROI from the various avenues you are working on for enhancing your sites SEO. Keep in mind trends in your industry such as peaks and troughs in site searches.
AI & Voice Search Optimisation
We optimise for conversational, long-tail keywords to align with how people use voice search.
We then create content that answers specific questions succinctly.
By working with CIP Design Studio on an SEO optimisation package, you can significantly enhance your SEO and attract more organic traffic to your site.
For more information please contact Zoe at info@cipdesignstudio.com and book your free 15 min chat to see if we're a good fit to work together.
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